Friday afternoon your correspondent was passing through Martin Place, minding his own business when a young lady thrust some printed white paper into his hands. Seeing the masthead, The Saturday Paper, he enquired politely “A Saturday paper on Friday?” This elicited but a smile, and we passed on.
It was not until Saturday that time permitted a review of this unexpected journal. The twenty-first century is not the best time to launch a newspaper. Who are the brave souls and what their purpose? A new front by the Australian Communist Party? A new initiative of the H R Nicholls Society perhaps? Or a new type of Mx, published by the last of the remaining press barons?
None of the above, it seems, and thankful we should all be. It seems the initiative is that of one Morry Schwartz, who, according to a launch address by none other than Malcolm Turnbull, is a radical, an idealist, born in Hungary, a Jew and has ink in his veins. The Internet tells us he is also a property developer and publisher. It is a sign of your correspondent’s cloistered existence that he did not know Schwartz publishes The Quarterly Essay and The Monthly. Clearly the guy knows what he is doing.
Some feel for style can be gleaned from the quality of contributors. David Marr is there with a fine piece on Cardinal Pell. Christos Tsiolkas does film. Novelist Richard Flanagan writes fine satire on the “Comment” page and the co-owner of Melbourne’s fashionable Cutler and Co does food. A crossword from Mungo MacCallum is there for those of cryptic persuasion. It seemingly has it all: Comment, Culture, Business, Film, Books, Food, World, Sport, Interiors, Fashion. Something for nearly everyone. No music performance criticism however. That is an egregious omission.
But who is the everyone at which this august journal is pitched? A clue can be gleaned from the ads. Rolex, and Harrolds, the up-market gents outfitter, have full pages. ABC Books and the Australian Ballet are there, as is a full page pushing luxury homes in “Melbourne’s Prestigious Alphington”. (Nobody lived in Alphington when your correspondent was a boy in Melbourne, but that was an age ago.) Academy Travel is there too pushing English summer music festivals. Opera and chamber music festivals of course. You get the idea.
The Leader say it all, of course: “A young paper with tenacious vision”; “no agenda and no single view”; “knowledge that is broad and deep”; “defiant of trends and conventional wisdom”. Your correspondent rather likes the final words: “We promise to be a small but handsome mongrel, a blue heeler cross of the press.”
A salute to the ideals, and a loud, resounding “Chookas” to Schwartz and his crew. Do you suppose, though, that SportsBet is running a book on how many years the newspaper will last?